Atlantic Sapphire, Code of Conduct E-Learning
Attlantic Sapphire, the global leader in Bluehouse fish farming production, hired me to turn their Code of Conduct legal document into an E-Learning for their employees. The document was extremely long and technical (as all contracts are), and after falling asleep twice while reading it, I knew I had a find a way to somehow make this engaging for employees.
I pitched the idea of turning this legal document into an unexpectedly entertaining video, that would lead to their employees to actually enjoy the mandated experience, and pay attention to the content. Fortunately, Atlantic Sapphire are very open minded and loved this approach. It’s amazing when clients are willing to embrace new ways of doing things.
Credits:
– Adapted script, production, voice over and account management – Aileen A. Merciel
– Editing: Mary Cruz Camacho from Coco Media