Creative & Content  Executive


ABOUT AIleen

She’s an award-winning creative leader born without a sense of smell, but bestowed with a highly developed sense of humor.  Her enthusiasm for successfully executing strategic goals is only overshadowed by her passion for cat memes.

Aileen’s corporate background as a fancy senior executive, taught her to work seamlessly across multiple departments and quickly deliver results that are so impressive, C.E.O.s write about them in their diaries.

She’s bilingual English- Spanish, and has extensive experience in LATAM and U.S. Hispanic markets. Aileen lived and worked in Mexico, where she developed a strong appreciation for its culture (and for its tequila).

HER SUPER POWERS

As someone who has led various creative departments (multiplatform promotions, marketing, production, development,) Aileen can make your life easier on many fronts, all while offering witty humor and occasional cursing at no extra cost. 

Branding

From brand strategy and development, to execution and tactical strategies to create strong brand experiences.

Launch and brand campaigns

Strategy, content creation, production, and post-production for multiplatform campaigns.

Sizzle reels and trailers

Strategy, copywriting, editing, and post-production for marketing, sales, corporate communications departments.

Corporate CuLTURE

I partner with senior leadership to come up with non-traditional ideas to build employee engagement. From innovative offsites, fun onboarding videos,  E-learnings, recruiting videos, etc.

Show development

I do pitch treatment documents for new shows, from strategy to execution. Long-form, short-form and audio (podcasts).

Consulting

I help senior executives assess creative and marketing departments, to find effiencies and define strategic goals.

WORK EXPERIENCE

20+ years working with top companies and brands.

Jan 2018 – today

Freelance –  Content Creation, Creative Direction, and Marketing

Sept. 2013 – Sept. 2017
Miami, FL            

Senior Vice President – Marketing & Creative, NBCUniversal Telemundo Enterprises

Jan 2010 – Sept. 2013

Consultant – Creative, Content and Production

Dec. 2007 – Jan 2010
Mexico City, Mexico

Head of Content Development,  Boomdog Films

1999 – 2007
Caracas, Venezuela

Director of Creative & Original Production, Sony Pictures Networks Latin America
REACH OUT

We can create awesome things together.

SEND ME A MESSAGE
and I will call you
Mail Me
aileen@amerciel.com
LinkedIn
https://www.linkedin.com/in/aileen-a-merciel-1056a42/
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