E! ENTERTAINMENT LATIN AMERICA, UPFRONT BRANDING SIZZLE

In 2012, I was hired by E! Latin America to help them launch E!’s new ‘Pop of Culture’ Brand Campaign for their major Upfront event in Cancun. 

I was tasked with writing and supervising the live action shots of E! Latin America’s talent during the shoot with the domestic E! team in LA.  I learned a lot, like the fact that The Kardashians spend 6 hours in hair and makeup getting prepared for a shoot. 

In addition to this, I was responsible for the music selection, as well as editing and graphic supervision. Editing by Aleja CM. I loved contrasting the level of insane beauty with the Will Ferell soundbites, to bring it down to Earth a little bit.