MAX – IMAGE CAMPAIGN
HBO´s subrand, MAX, hired me to create, produce and edit their new image IDs. Previously known as Cinemax Latin America, their goal was to position themselves as the go- to place to see the world differently; a unique enviorment where perspective is relative, and paradigms are continuously challenged.
Their tagline was “Discover MAX.”
There budget was limited, but their expectations were high (as it tends to happen with our dear clients).
I teamed up with art directors Alejandro Castillo and Cecilia Guevara, who photographed the stop motion sequence and brought it to life.