La Querida del Centauro which in English means “The Centaur´s Lover” (how awesome is that name?), starred two of the most renowned actors in Spanish-Language TV.  The plot revolved around  the two of them escaping from prison,  just like many other Telemundo series. Therefore, we really put a lot of thought into finding an innovative way to make this show stand out and feel unique. 

Given the high-level of recognition and appeal these actors had with our audience, we decided to take a chance and deviate from traditional storytelling to produce a visually stunning campaign in slow motion, using audios we wrote for the characters. The tagline is the common Spanish phrase: “God creates them, and the devil unites themr.”  This was the first time ever on Spanish TV that a campaign like this was ever made. 

The spots were directed by David Michán

AWARDS:

Silver World Medal – The New York Festival –   Television Entertainment Program.