Telemundo El Señor de los Cielos (Season 4)
Nightmares are the common thread of this campaign. Each spot end with the character’s famous catch phrase: “Pa morir nacimos” (We’re born to die). This season, Aurelio discovers he has kidney failure, and without a transplant, he will die. For the first time, he nas no control over his “enemy,” and his mind begins to betray him.
First-ever Interactive Video Game
My team brought to life the first-ever, interactive game for Spanish- language media. Adding an additional day to our promo campaign shoot, we were able to bring to life this fun game for our viewers (if you call fun having near death experiences at every corner). The lead on this project was Angel Domenech.
AWARDS
– New York Festival – Film and Television 2016
- Gold World Medal for Best Social Campaign
- Silver World Medal Promotional Interactive Applications
- Bronze World Medla, Sound Design IDs.
– Promax BDA Latin America
- Gold – Social/ Digital Campaign
- Silver –Promotional Interactive Applications
Premiums for this launch included the following
- a deck of hand-illustrated death cards with each character that had been killed by Aurelio
- a gorgeously designed skull
- a customized Converse edition
- a flask like the one used by Aurelio
- a journal