Telemundo Enterprises, Upfront Event “Shift Happens”

For the 2017-2018 Upfront, Telemundo was consistently beating Univision for the first time in 30 years. Given this very specific  circumstance, as SVP of Marketing and Creative I came up with the theme of “SHIFT HAPPENS” for the event, a very bold approach for the more traditional Telemundo brand. I’m still not sure how I persuaded the very conservative CEO to go along with this, but he did!

Our marketing team partnered with 2C-Media and Ray Bloch Productions to create an impactful 3-screen video for a massive screen to open the live event, and gave way to the speech of the CEO.