Back in 2005 when I led the creative team at Sony Entertainment Television, the network  was about to launch a new programming block and the sales team was not thrilled –meaning the hated the idea-  because they considered its shows (CSI, Alias and Las Vegas) too ”murdery”, “rapy” and violent to be appealing to clients. 

CHALLENGE ACCEPTED! I decided to package the shows in a way that did not focus on their violent content, but rather, on the action and attractive (hot) talent.

I partnered with ”Los Amigos Invisibles” (a popular Latin American band) and worked with them on creating the song and lyrics for the teasers and franchise. 

AWARDS:

• 2005 PromaxBDA Global Excellence, Silver,
• Art Direction & Design 
• 2005 New York Festival, Finalist Certificate
• 2005 PromaxBDA Global Excellence, Silver,  
• Direction, Launch Campaign 
• 2004 PromaxBDA Latin America, Gold, Best Animation